Twilight-style Wuthering Heights Book

Saw this at Tesco tonight. Wuthering Heights being marketed to teens on the basis that their fave fictional characters like the book.

The red seal/sticker/stamp reads “Bella & Edward’s Favourite Book” and the cover design is similar to the Twilight series covers.

Marketing reading as sexy is good. Ugly visions of cynical marketers trying to make a few bucks off the back catalog also maybe not bad if it allows them to keep publishing in tough economic times.

I have one question – Is this actually working?

Buy it on amazon.co.uk if you want it to match your set of Twilight books from here »

Original cover

Links to new TV ad

After Alexandra Burke won X Factor (UK singing competition with Simon Cowell as a judge/producer) and the winner’s song was announced as a cover version of Leonard Cohen’s Hallelujah a grassroots effort was made by the UK public (facebook group) to bring Jeff Buckley’s single to Xmas number 1 instead.

For fans, Alexandra Burke’s gospel-ly version just seemed to miss the point unless it’s ironic but according to this article that does not appear to be the case.

A cheap attempt to capitalize on this fervor came in the form of a new TV ad and CD cover being released.

The new advertisement attempts to capitalize on the X Factor tie-in by increasing the font on “Hallelujah” obscenely, larger than the artist’s name. It also appeals to the same maudlin tactics the television show is skewered for by focusing on the tragedy of his death (in a new print ad and tv ad). On this season’s X Factor, what should have been the personal tragedies and triumphs of the contestants, was spun in an endless parade of PR and airtime, there was a contestant with a dead wife, one with a dead mother, a new baby sister, a dead almost grandmother, etc.

Just thought the bad taste should be documented. When I saw the new ad it made me want to throw up and throw something at the TV. Instead I ranted at Kevin and now I bring the joy to you.

And now for my cheap attempt to capitalize: Amazon Jeff Buckley Store.

To Air Is Human by Bjorn Turoque / Dan Crane (inventor of aireoke) is about the international Air Guitar scene. It is funny and well-written, a quick read.