Twilight-style Wuthering Heights Book
Saw this at Tesco tonight. Wuthering Heights being marketed to teens on the basis that their fave fictional characters like the book.
The red seal/sticker/stamp reads “Bella & Edward’s Favourite Book” and the cover design is similar to the Twilight series covers.
Marketing reading as sexy is good. Ugly visions of cynical marketers trying to make a few bucks off the back catalog also maybe not bad if it allows them to keep publishing in tough economic times.
I have one question – Is this actually working?
Buy it on amazon.co.uk if you want it to match your set of Twilight books from here »
